Benefits of adding a 3D Virtual Tour To Your Hotel Website
The use of virtual tours has successfully been applied to the real estate industry for quite some time now. Currently, it is making rounds in the hospitality and tourism industry. It has now become a go-to marketing trend in the industry. But have you given it a second thought? Do you think it wise to apply virtual tours to your hotel's website?
The chances of getting your target audience to your website and subsequently to your hotel increases when they become familiarized with what your hotel brand can offer. Virtual tours, which provide an immersive 3D experience to your customers, have proven to be successful over the years. Introducing virtual tours to your website will always keep you ahead of the competition. On the world wide web, visual content is the mainstay as it provides prospective customers the opportunity to have a view of what your hotel will be like. Allow your target audience to know, not just about your hotel but also what is inside of it even before arrival. Let them anticipate what they are going to enjoy by giving them a valid reason why they should book a room in your hotel. This will surely give you an edge over others.
Virtual tours will surely increase traffic on your website. Just as a photograph does, virtual tours take your customers around the best parts of your hotel and show them what they want to see. Virtual tours differ from ordinary photos in that they are three dimensional (3D), creating an impression that the customers are standing in that part of the hotel they are seeing.
Worried about cost? Virtual tours are less expensive in terms of cost and planning than conventional videos. Aside from that, it brings you so many outstanding benefits which include:
1. IT PROVIDES TRANSPARENCY
Virtual tours enable customers to see every nook and cranny of the displayed rooms and suites. This brings about seamless description and communication of the quality service you are rendering. This gives the customers a good impression of your transparence.
2. IT BUILDS CUSTOMERS’ TRUST FOR YOUR BRAND
When customers perceive transparency in your brand, they will build trust for it. The use of virtual tours will boost transparency thereby resulting in increased trust in your product and/or services.
3. IT CREATES A SENSE OF VALUE
Creating an interactive interface in your web listing will let the customer know that you care for them, that you want their comfort and satisfaction. This will create additional value for your hotel.
4. IT LEAVES A LONG-LASTING IMPRESSION
Creating a great and breathtaking visual content in your virtual tours can leave customers with a wonderful first impression. This will aid you immensely, as this will create a lasting impression that might make the customer want to experience what he/she had just seen. Ultimately, the customer might book a reservation in your hotel.
5. IT GIVES CUSTOMERS CONTROL
The use of virtual tours allows full engagement of customers. They are at liberty to choose what they want to see, which rooms they like and which to skip, the direction they want to go, etc.
6. IT INCREASES WEB RETENTION
Virtual tours bring about a high level of engagement and curiosity on the part of customers. They are more likely to visit and re-visit your website daily, checking about new updates and offers. This increased time and interest in your website increase the chances of changing them from “lookers” to “bookers”.
7. IT INCREASES BOOKINGS
It leaves no wonder as to how virtual tours can improve the overall number of bookings in your hotel. The points mentioned above are sure to result ultimately resulting in more bookings in your hotel.
Get your customers to feel what it would be like to be in your hotel. Introduce virtual tours today to begin to enjoy the numerous benefits that they offer.